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Sustainable Fashion vs Ethical Fashion vs Slow Fashion, is it all the same?

I'm sure you are familiar with the fashion industry and are most definitely a consumer in that industry. You probably love how a new purchase can make you feel and how it can help you express your true self. But at what cost?

The fashion industry is the second largest polluting industry, after the petroleum industry and the implications branch out to environmental issues, labor issues and basic lack of transparency with the consumer. However in the past years, much due to worldwide catastrophes surrounding the fashion industry have given way to new model of consumption. Enter Sustainable Fashion.

Sustainable fashion is most concerned with the environmental and social impact of the overall supply chain. The use of fibers and materials that are organic, recycled, or repurposed is commonplace. As well as limiting harmful chemicals/dyes, reducing energy/water usage and waste, and overall choosing low-impact options wherever possible.

When ethical fashion is mentioned it most often concerned with human and animal rights. Ethical fashion applies to working conditions, fair wages and treatment, and no child labor.

Now, the term slow fashion is as Kate Fletcher, credited with coining the term “slow fashion” in 2007) said:

"Slow fashion is about designing, producing, consuming and living better. Slow fashion is not time-based but quality-based (which has some time components). Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems…Slow fashion is about choice, information, cultural diversity and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic (fashion) expression as well as durability and long-term engaging, quality products". 

After comparing all these terms to this humble sustainable stylist they all mean the same key things:

  1. More mindful and less harmful supply chains
  2. Consumption is conscious
  3. More focus on quality than quantity
  4. Style are more focused on longevity of use than trend-based
  5. It is more focused on long-term product lifecycle

There are many ways to adopt sustainable fashion or whatever you feel more attracted to calling it, but basically if we are on the same boat, we think fashion can be done better. With time we will hopefully see this evolution grow.

To join that evolution I am here as always to guide you in finding your unique sustainable style. Feel free to leave a comment or question below and I'll dive right into it.

Your friend and guide in fashion,


Owner and Sustainable Stylist for Vi.Ve Apparel

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